Music Phenzes

People Who Are Addicted To Music

Millennials Use Mobile Music Apps More Often Than Any Other Age Group

iPhone

 

 

 

 

 

 

 

 

 

Wes Davenport is a music marketer, blogger, and publicist based in Nashville, TN. He writes about ways modern musicians can thrive at wesdavenport.com. Follow him on Twitter @wesdavenport for more music industry insights.

How much time do iOS users spend in different kinds of apps? Flurry, a mobile app analytics company, released a report that reveals how music, media, and entertainment apps stack up against the rest. While mobile music apps aren’t isolated from other entertainment apps, there are still strong takeaways for the music business.

 

First, let’s look at how iOS users spend time on their devices.

Average-time-spent-on-ios-devices

  • Music, media, and entertainment apps rank 5th among the 8 categories, though the top 5 are relatively close together compared to the bottom 3 (News & Magazines, Social & Photo Sharing, and Games).
  • Usage among all apps peaks in the evening.
  • Usage never completely flatlines. Devices are in use all day long.

 

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This entry was posted on June 17, 2013 by in NEWS and tagged , , .

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