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Twitter #Music Is A Dud… But Twitter Is Still Critical To Your Marketing

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Now that Twitter’s new music platform, #Music, has been available for public use for almost two months it is safe to make the following assessment.

It is one resounding dud.

When the platform was first released, we shared a guest post from our friend in the UK Mark Muggeridge who was quite keen on the potential of the platform and it’s benefits for the emerging market.

However, we here at Cyber PR feel that after seeing it in action, Twitter #music falls short in two major areas.

The first is that it’s charts fail to offer anything unique by way of popular music or emerging music. Artists show up on these charts by being the most talked about on Twitter…

In essence, Twitter is shining the spotlight on the cool kids table.

The second is that even though the platform has an ‘emerging’ tab, it still does absolutely nothing to better the marketing opportunities for the majority of independent musicians. This chart is an automated platform that doesn’t actually function as a tool for musicians to utilize. It just exists.

But even though Twitter #Music isn’t what we all had hoped, we want to reinforce something that we’ve been talking about for years.

Twitter is still CRITICAL to your marketing.

by  jon ostrow

MPZ ROCZ

 

 

 

 

 

 

 

 

 

 

 

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This entry was posted on June 17, 2013 by in NEWS, WORLD WIDE and tagged , , .

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